{"id":1616,"date":"2018-05-05T19:54:00","date_gmt":"2018-05-05T19:54:00","guid":{"rendered":"http:\/\/www.showmoonmag.com\/?p=1616"},"modified":"2018-05-11T21:57:39","modified_gmt":"2018-05-11T21:57:39","slug":"jain-africa-pop","status":"publish","type":"post","link":"https:\/\/www.showmoonmag.com\/en\/disco-moon\/jain-africa-pop\/","title":{"rendered":"Jain: Africa &#038; Pop"},"content":{"rendered":"<p><strong>Listen carefully. Africa calls you from the verses of Jain. Pure white magic with black roots. Jain is very talented. No doubt. Her lyrics, her aesthetic and her message\u00a0can not be\u00a0more cool. Her music has captivated Europe and Levi&#8217;s has chosen her song as the soundtrack of one of their iconic campaigns. But what does this\u00a0millenial\u00a0hide to captivate\u00a0the whole\u00a0world? Find out before her second album becomes a worldwide success.<\/strong><\/p>\n<h2>\u00a0The African Diva<\/h2>\n<p>The new pop muse hails from <strong>France<\/strong> but her <strong>Madagascar<\/strong> roots and her trips around the world give us optimistic melodies in which <strong>African<\/strong> culture, tolerance and urban rhythms\u00a0are claimed.\u00a0 It&#8217;s pure freshness. Her life experiences explain this vision of life and its mix of rhythms and trends.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/59Q_lhgGANc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This <strong>French girl<\/strong> was born in\u00a0<strong>Toulousse<\/strong>\u00a0in 1992. Her place of birth is circumstantial since at a very young age she has no choice but to pack her suitcase and travel continents at breakneck speed. Her mother is from <strong>Madagascar<\/strong> and her father from <strong>France<\/strong> but for work reasons they moved to <strong>Dubai<\/strong> and <strong>Abu Dhabi<\/strong>.<\/p>\n<p>There, the restless <strong>Jain<\/strong> finds rhythms that fascinate her. At only 9 years old, she discovers the secrets of oriental percussion. There is no sound that you can not synthesize in your head that burns with every note that passes near it. When she was 15 years old, she moves to another continent. On this occasion, the spiritual heart of <strong>Africa.<\/strong><\/p>\n<p>Her<strong> African<\/strong> experience reaches her very deeply. She started composing her own songs about her love for the environment and its millenary culture.\u00a0 On her\u00a0ipod, there is never a lack of songs by\u00a0<strong>Youssouf\u00a0N&#8217;Dour<\/strong>, the Senegalese musician who conquered the world in <a href=\"https:\/\/www.youtube.com\/watch?v=wqCpjFMvz-k\" target=\"_blank\" rel=\"noopener\">7 seconds with\u00a0Neneh\u00a0Cherry,<\/a> and the brilliant\u00a0<strong>Fela\u00a0Kuti<\/strong>. The girl has good musical taste.<\/p>\n<p>In\u00a0<strong>Brazaville<\/strong>,\u00a0she meets the Congolese\u00a0beatmaker\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=7uu7oUZpaXs\" target=\"_blank\" rel=\"noopener\">Mister Flash<\/a>. <strong>Jain&#8217;s<\/strong> passion for music moves him and he decides to teach her how to produce her own rhythms. He gives her his first recording software, a <strong>Fruity Loops<\/strong>, and shows her how to promote herself on the defunct <strong>MySpace.<\/strong> It is the beginning of a path to success.<\/p>\n<figure id=\"attachment_1618\" aria-describedby=\"caption-attachment-1618\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1618\" src=\"http:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-creating.jpg\" alt=\"\" width=\"1000\" height=\"800\" srcset=\"https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-creating.jpg 1000w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-creating-300x240.jpg 300w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-creating-800x640.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-1618\" class=\"wp-caption-text\">Jain\u00b4s Creativity<\/figcaption><\/figure>\n<p><strong>Jain<\/strong> begins working with the software and composing at home. Her intimate lyrics and that serene voice that captivates you, soon attracts attention in the network.\u00a0<strong>Dready<\/strong>, a French manager listens to her and does not hesitate to hire her. Shortly after, the French singer-songwriter\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Yodelice\" target=\"_blank\" rel=\"noopener\">Yodelice<\/a>\u00a0sponsors her after being captivated by her music on <strong>Jain&#8217;s MySpace<\/strong> profile.<\/p>\n<p>He invites her to <strong>Paris<\/strong> in 2013 to get to know each other and decides to go with her. <strong>Jain<\/strong> becomes the exotic note of the <strong>French<\/strong> scene. Her popularity increases after her appearance in the well-known musical program of the French television\u00a0<strong>Taratata<\/strong>, where it interprets next to\u00a0Yodelice\u00a0a cover of<em> Redemption Song.<\/em><\/p>\n<h2>\u00a0African Soul, French Mind and Global Pop<\/h2>\n<p>With all\u00a0the audience of\u00a0the program in her pocket, comes her first EP, <strong>Hope<\/strong>. A work produced by\u00a0<strong>Yodelice.<\/strong> It includes <em>Come<\/em>, with more than 70 million visits on <strong>YouTube<\/strong>. The success is immediate and lays the foundations of its aesthetics and its music.\u00a0<strong>Electropop<\/strong>\u00a0elegant, positive, with exotic tones and bases inspired by great African musicians like her beloved <strong>Miriam\u00a0Makeba<\/strong>. Its fusion of French electronica, Anglo-Saxon pop and African rhythms wreaks havoc on minds and waists around the world.<\/p>\n<figure id=\"attachment_1619\" aria-describedby=\"caption-attachment-1619\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1619\" src=\"http:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Yodelice.jpg\" alt=\"\" width=\"1000\" height=\"767\" srcset=\"https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Yodelice.jpg 1000w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Yodelice-300x230.jpg 300w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Yodelice-834x640.jpg 834w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-1619\" class=\"wp-caption-text\">Jain and Yodelice in a Jain\u00b4s Facebook<\/figcaption><\/figure>\n<p>Its fresh aesthetic reminds us of the beatniks of the 60s, although <strong>Jain<\/strong> usually dedicates more obvious winks to the 90s and the sixties revival of the last decade of the last century. In the video of <a href=\"https:\/\/www.youtube.com\/watch?v=KDXOzr0GoA4\" target=\"_blank\" rel=\"noopener\">Come<\/a>, she\u00a0is committed\u00a0to simplicity, visual games and good vibes for his\u00a0debut. In spite of its tenderness, her first disc, released in 2015 by <strong>Columbia France,<\/strong> encloses very committed messages and\u00a0was surrounded\u00a0of certain polemic.<\/p>\n<h2>\u00a0Jain and Mama Africa<\/h2>\n<p>The album is a sincere tribute to Africa and specifically to the activist <strong>Miriam\u00a0Makeba<\/strong>, known as <strong>Mama Africa<\/strong>.\u00a0She is\u00a0remembered for her unforgettable\u00a0<em>Pata\u00a0Pata<\/em>.\u00a0Her music was key to understanding the fight for civil rights worldwide. Born in <strong>South Africa<\/strong>, her whole life suffered for her ideas. Expelled from the <strong>United States<\/strong> and her own country, she resided in <strong>Guinea<\/strong> raising the flag against apartheid and only returned when <strong>Nelson Mandela<\/strong> managed to win the elections at the beginning of the 90s.<\/p>\n<p>The nod to <a href=\"https:\/\/es.wikipedia.org\/wiki\/Miriam_Makeba\" target=\"_blank\" rel=\"noopener\">Miriam\u00a0Makeba<\/a>\u00a0invades songs such as the single\u00a0<strong>Makeba<\/strong>, which has made it recognized around the world and prompted a ridiculous controversy. Many voices accused her of appropriating African rhythms. There was also a racial question\u00a0as to\u00a0why\u00a0shewas\u00a0singing songs with African rhythms if she is a white. She has defended herself in\u00a0numerous\u00a0interviews revealing the roots of her music and the intention to spread the African culture that she has lived since she was a child.<\/p>\n<figure id=\"attachment_1621\" aria-describedby=\"caption-attachment-1621\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1621\" src=\"http:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Heights.jpg\" alt=\"\" width=\"1000\" height=\"1238\" srcset=\"https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Heights.jpg 1000w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Heights-242x300.jpg 242w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Heights-517x640.jpg 517w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Heights-827x1024.jpg 827w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-1621\" class=\"wp-caption-text\">Jain in the heights<\/figcaption><\/figure>\n<p>The release of the\u00a0<em>Zaneke<\/em>\u00a0LP\u00a0 reached number 7 on the charts in <strong>France<\/strong> and achieved a gold record in February 2016 after selling 500,000 copies. She has been enthusiastic in almost all of <strong>Europe<\/strong>. In the <strong>United States,\u00a0<\/strong><em>Makeba<\/em>\u00a0reached a peak of popularity after being jabbed by<strong>\u00a0Jaden\u00a0Smith,<\/strong> son of <strong>Will Smith<\/strong>, on an online radio that achieved a worldwide impact.<\/p>\n<h2>\u00a0The New Blue Jeans of Pop<\/h2>\n<p>This song produced by\u00a0<strong>Yodelice<\/strong>\u00a0has more than 40 million views on <strong>YouTube<\/strong>. The video recorded in <strong>South Africa<\/strong> defines <strong>Jain<\/strong>:\u00a0Africanism, freshness and global music.<\/p>\n<p>The world of music surrenders to her quickly. She\u00a0recieved\u00a0a nomination to the\u00a0<strong>Victoires\u00a0de la Musique\u00a0Awards<\/strong> in 2016 as a revelation artist\u00a0and also\u00a0performed on the programs of\u00a0<strong>Jools\u00a0Holland<\/strong> and <strong>Stephen Colbert<\/strong> in 2017.\u00a0 Her music which redesigns the dance in\u00a0<em>Dynabeat<\/em>\u00a0and does not hide influences of <strong>Parisian techno, folk, reggae or pop<\/strong> in her songs. A more cheerful, urban and unconcerned pop is felt in <em>Mr Johnson<\/em> and<em> Lil Mama<\/em>, recorded in <strong>Jamaica.\u00a0<\/strong><\/p>\n<figure id=\"attachment_1620\" aria-describedby=\"caption-attachment-1620\" style=\"width: 1026px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1620\" src=\"http:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-London.jpg\" alt=\"\" width=\"1026\" height=\"684\" srcset=\"https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-London.jpg 1026w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-London-300x200.jpg 300w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-London-960x640.jpg 960w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-London-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\" \/><figcaption id=\"caption-attachment-1620\" class=\"wp-caption-text\">Jain in London. Photo by B. Bosredon<\/figcaption><\/figure>\n<p>In 2017, Levi\u00b4s used her song <em>Makeba<\/em> for their spot <strong>Circles<\/strong> ad, created by the agency <strong>FCB West<\/strong>. It celebrates diversity through a choreographed look at different cultures.The fascinating dance moves with the song and the power of the subject in the ad made its mark in the<strong> United States.<\/strong>The fascination with\u00a0<strong>Jain<\/strong> was as global as her music.<\/p>\n<p><a name=\"_GoBack\"><\/a> At the moment, she is recording her second LP. Until then, we will have to wait but we will continue humming for the time being,\u00a0<em>Makeba,\u00a0makeba\u00a0ma che\u00a0bella, can I get to\u00a0oooh\u00a0wee,\u00a0Makeba, make my body dance for you,\u00a0Makeba&#8230;<\/em> A chorus that has made <strong>Jain<\/strong> the heiress of a long list of muses French\u00a0electropop\u00a0from <strong>Lizzy Mercier<\/strong> to <strong>La Femme<\/strong>.<\/p>\n<p><figure id=\"attachment_1622\" aria-describedby=\"caption-attachment-1622\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1622\" src=\"http:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Cool.jpg\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Cool.jpg 1000w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Cool-60x60.jpg 60w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Cool-300x300.jpg 300w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Cool-640x640.jpg 640w, https:\/\/www.showmoonmag.com\/wp-content\/uploads\/2018\/05\/Jain-\u00c1frica-Pop-Jain-Cool-180x180.jpg 180w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-1622\" class=\"wp-caption-text\">Watching The Future<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"<p>Listen carefully. Africa calls you from the verses of Jain. Pure white magic with black roots. Jain is very talented. No doubt. Her lyrics, her aesthetic and her message\u00a0can not be\u00a0more cool. Her music has captivated Europe and Levi&#8217;s has chosen her song as the soundtrack of one of their iconic campaigns. But what does [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[64,144],"tags":[185,200,201,192,186,188,202,203,181,194,180,199,196,197,191,183,189,179,190,24,149,187,167,150,193,182,184,195,198],"class_list":["post-1616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disco-moon","category-urban-moon","tag-africa","tag-africanism","tag-africanismo","tag-congo","tag-diva","tag-fela-kuti","tag-female","tag-female-singer","tag-francia","tag-jaded-smith","tag-jain","tag-la-femme","tag-levis","tag-lizzy-mercier","tag-madagascar","tag-makeba","tag-mama-africa","tag-millenial","tag-miriam-makeba","tag-music","tag-musica","tag-myspace","tag-paris","tag-pop","tag-will-smith","tag-yodelice","tag-youssouf-ndour","tag-youtube","tag-zaz","clearfix","content-pad"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jain: Africa &amp; Pop - ShowMoonMag<\/title>\n<meta name=\"description\" content=\"Listen carefully. 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